Can the light card continue to be brilliant

This year's car sales market has experienced an unprecedented cold. Originally, the results in the field of trucks have been counted, but after 521 storms, many light truck manufacturers and dealers began to make trouble.

With the coming of the cool breeze, the truck industry ushered in the sales season of Jinjiuyin 10, whether this year's light truck market can change the previous day's haze and harvest, let us listen to what manufacturers and dealers say.

 

In the view of Zhang Dongliang, the person in charge of SAIC Leap Forward, the market for leap into the light truck this year has performed well.

 

Due to the product update this year and the promotion of product promotion, the sales of light trucks in the first seven months of this year increased by 20.3% year-on-year.

 

In 2019, with its sensitivity to the market, SAIC Leap Forward took the lead in launching the national flagship products such as the Xiaofuxing S70, Yuejin S70 and X300-33, which is the main brand of worry-free, and uses the marketing model of direct sales to end users at headquarters to reduce users. The purchase cost was sold in nearly 4,000 units in July alone.

 

Jin Jiuyin Shi, the sales target for the two-month leap forward is 10,000 units. In Zhang Dongliang's point of view, this is a relatively conservative goal and it is relatively easy to implement.

 

In the two months of sales, the marketing model adopted by SAIC Leap Forward has increased in terms of prize strength and frequency of activities in addition to the consistent golden egg activity. It is expected that 300 marketing activities will be held in these two months. At the same time, in the product strategy, on the basis of sending strong insurance, plus an oil card of 2000 yuan. It can be said that in the battle for the market, a lot of effort was made.

 

At the end of September, Yuejin will also launch the “Three Warriors” lightweight products for the market demand, focusing on the high-end product terminal price, and sprinting the target of 55,000 vehicles per year at the beginning of the year.

 

In Zhang Dongliang's view, the country's light truck market is not optimistic this year. One is affected by the country's six-emissions switchover. The policy has not been delayed. Many users have a wait-and-see attitude. One is the impact of the 521-tonne small standard, which has caused the light truck market. A big impact, in his view, this year's national overall light truck market can be quite flat with last year.

 

In the past years, the liberation of light trucks performed well in the market. Shortly after the 521 incident this year, they quickly responded to the market and released the Tiger VR Blue Light Truck, which is mainly lightweight and compliant. From the information obtained by FAW Liberation Light Truck, heavy-duty light trucks are a product of market non-standardization. With the upgrade of the industry and stricter supervision, heavy-duty light trucks will gradually withdraw from the commercial vehicle market. Compliance light trucks are the future. The way out of development.

 

Faced with the status quo of this industry, Liberation Light Card took the lead in launching the Tiger VR standard light truck, and gained recognition and welcome from the market. In the first seven months of this year, there were more than 16,000 sales compliance products.

 

It is understood that the sales target set by the liberation light truck at the beginning of this year is 75,000 units. Up to now, two-thirds have been completed. The target for the two months of September and October is to sell over 10,000 units. The market increase will mainly be reflected in compliance. On the light card. “After 521 this year, the proportion of sales of compliance light trucks increased. It increased by 48.8% in June and 67.8% in July. At present, this upward trend is still strengthening.” FAW Liberation Light Truck staff said.

 

FAW liberation light trucks believe that sales in September this year are expected to be higher than in the same period of the previous year, because many users who took a wait-and-see attitude have gradually returned to rationality after more than three months of precipitation. In addition to the changes in the national six switch and car demand, some sales will be released in the past two months.

 

Overall, although the National Sixth Emissions Upgrade and the 521 incident have had no small impact on the light truck industry, in the face of market demand and market stocks, everyone's attitude is relatively optimistic. As for the final result of the light truck sales in the next two months or even this year, whether we can renew the glory of the gold, silver and silver, let us wait and see.